Utilizing Systematic Digital Platforms and Instructional Design in Health Communication: A Data-Driven Approach in China's Curriculum

Abstract

This study explores the integration of systematic instructional design and digital platforms in health communication courses in China, with a focus on evaluating the effectiveness of these approaches in enhancing medical interns' knowledge and satisfaction. The research involved 17 experienced physicians and 30 medical interns, utilizing the Delphi Method for expert input and various data collection methods, including in-person surveys, telephone interviews, and email-based questionnaires. The study aimed to assess the impact of digital platforms and instructional design on knowledge acquisition and overall satisfaction. The findings suggest that the integration of systematic instructional design with digital platforms significantly improved medical interns' knowledge and engagement with the health communication curriculum. Additionally, expert consensus supported the effectiveness of this approach in addressing critical gaps in digital literacy and practical health communication skills. The study introduces the Chinese IDSDPS Health Communication Model, a dynamic, culturally relevant framework designed to bridge gaps in digital literacy, communication tactics, data analysis, and interdisciplinary learning. By incorporating locally relevant health content and ensuring alignment with China's public health needs, the model presents a scalable approach to improving health communication education. This research emphasizes the transformative potential of combining instructional design and digital technologies to enhance educational outcomes in health communication, offering valuable insights for addressing broader public health challenges both in China and globally.